Two Ways Microsoft Is Attracting Users to Their Cloud Service

Microsoft is making every effort to remain competitive in the cloud computing space. In the second quarter of 2017, they’ve announced two new initiatives designed to make their service even more attractive to potential users.

…Microsoft’s goal is to bring together all of its compute, big data and machine learning smarts — combined with data it gathers from its users around the globe and traditional signature-based approaches — to protect its customer’s machines. “We think the Fall Creators update takes full advantage of Windows threat protection and we are pushing forward,” he said.
-Frederic Lardinois, TechCrunch

Microsoft and Box will be working together a little more closely after signing a partnership agreement to promote each other’s cloud services.

The deal will see Box customers having the option to store content on Azure, and Box will also be able to tap into Microsoft’s artificial intelligence expertise as makes sense, the companies announced in a blog post. Box also will take advantage of Azure’s global data centers through Box Zones, a storage product designed to address growing data sovereignty concerns in many countries.
–Tom Krazit, GeekWire

Security and convenience are two of the biggest draws of cloud computing, and with these two announcements, Microsoft makes it clear that they are aware of what their users need, and they are poised to offer it.

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Source: Tech Crunch

Erik Eastman