Voice-based AI is growing quickly with services like Amazon’s Alexa and Google Home, but the process for developing applications for these platforms is still a hassle in many ways. Adobe’s new products will help developers and businesses analyze the activity across their voice powered AI applications with the hopes of using this data to improve the products they are offering.
Adobe launched a new set of analytics tools, Adobe Sensei for Voice, to help brands take advantage of conversational data to improve targeting and, ideally, conversions.
Adobe says it can consume data from Alexa, Siri, Google Assistant, Cortana and Bixby (lol one day). The company captures both user intent and contextual data — context that can be put to use by brands when targeting customers across other channels like social and email.
This means Adobe can track the actions users most often take with their conversational AI of choice and the things they regularly interact with — think calling an Uber versus listening to the latest Portugal. The Man album.
As more consumers use voice-based AI, a robust suite of ancillary tools will be necessary to ensure companies are getting the most out of their voice applications. Adobe’s Sensei will be a great litmus test for companies to start analyzing the value of voice applications, and also for other companies looking to develop services to complement voice platforms.
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